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SnipSnap makes money through both targeted and affiliate offers. Depending on a user’s past habits and SnipSnap’s partnerships, companies, like Babies ‘R Us, can push coupons that look just like any other user-clipped coupon. For every “snip” of one of these coupons that results in an actual purchase, SnipSnap will get a kickback. [2]
The platform continues to offer printable coupons alongside digital coupons, [6] along with product reviews and deals through its Smart Shopper section. It has a team of over 40 experts that review coupons and shopping vouchers that are published and approved on the website. [7] In June 2011, Coupons.com's value was estimated at $1 billion. [8]
Quotient Technology, formerly Coupons.com, Inc., was founded in 1998 by Steven Boal, former CEO. Coupons.com originally was a website for finding and printing coupons. The website eventually expanded to the Coupons.com app, which enabled consumers to redeem cashback offers and load offers to loyalty cards, as well as find printable coupons.
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PC Magazine was created by David Bunnell, Jim Edlin, and Cheryl Woodard [7] (who also helped Bunnell found the subsequent PC World and Macworld magazines). David Bunnell, Edward Currie and Tony Gold were the magazines co-founders. Bunnell and Currie created the magazine's business plan at Lifeboat Associates in New York which included, in ...
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