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Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ] The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
Russia's official budget of 678 billion rubles spent on projects for the tournament is less than the $15bn spent by Brazil on the 2014 World Cup. FIFA has budgeted spending $791m on teams and players - including prize money, compensation, insurance for players injured on national-team duty, and the preparation costs for the 32 featured teams.
Long before Nike’s Thursday release of the U.S. men’s national team’s 2022 World Cup kits, and even before the jerseys leaked last month, some USMNT players got to glimpse and even model the ...
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. [1] [2] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck ...
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The 2009-10 Nike kit was a throwback to the 2006-07 kit but the blue colour got a bit darker and they experimented with horizontal stripes for the first time in 2013. [104] In September 2017, prior to the India U17 side's participation in the FIFA U-17 World Cup, Nike unveiled an all sky blue kit for the India senior and youth teams. [107]
World Cup 2022: Adidas, Puma release jerseys while USMNT's Nike kits wait. With the 2022 World Cup less than three months away, national teams and their outfitters have begun to reveal jerseys for ...