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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
Apple's "Think different" logo. "Think different" is an advertising sloganused from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angelesoffice of advertising agencyTBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBMslogan "Think".
1985 – We've Got a Taste for You. 1986 – Red, White & You (for Coca-Cola Classic) 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing.
Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ...
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in ...
Tagline. In entertainment, a tagline (alternatively spelled tag line [1] [2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in ...
Unofficial motto of Google. "Don't be evil" is Google's former motto, and a phrase used in Google's corporate code of conduct. [1][2][3][4] Following Google's corporate restructuring under the conglomerate Alphabet Inc.in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct.
Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden , credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it."