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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Incredible India (stylized as Incredıble!ndia) is the name of an international tourism campaign launched by the Government of India in 2002 to promote tourism in India.The "Incredible India" title was officially branded and promoted since 2002.
Swachh Bharat Mission(SBM), Swachh Bharat Abhiyan, or Clean India Missionis a country-wide campaign initiated by the Government of Indiaon 2 October 2014 to eliminate open defecationand improve solid waste managementand to create Open Defecation Free (ODF) villages. The program also aims to increase awareness of menstrual health management.[2]
Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The National Education Mission ( Samagra Shiksha Abhiyan) is an overarching programme for the school education sector extending from pre-school to class 12, launched in 2018. It was allocated a budget of ₹385.72 billion (US$4.6 billion) in the 2019 Interim Union Budget of India. The stated mission comprises four schemes, namely Saakshar ...
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
The NITI Aayog (lit. ' Policy Commission '; abbreviation for National Institution for Transforming India) serves as the apex public policy think tank of the Government of India, and the nodal agency tasked with catalyzing economic development, and fostering cooperative federalism and moving away from bargaining federalism through the involvement of State Governments of India in the economic ...