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History. The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label ' George at Asda ' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer.
Davies himself parted company with Asda in 2000 and is no longer associated with the brand. In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the United States and Germany.
George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's) Terra & Sky – plus size women's clothing. Time and Tru – misses size women's clothing, shoes, and accessories. Wonder Nation – children's clothing, shoes, and accessories. K Alexander – Men's Accessories.
A bottle of Asda Smartprice washing up liquid. The Asda logo is reminiscent of the one used by the supermarket in the early 1980s. The Smartprice label was originally a food only brand; however, over the years it expanded to cover almost every product range in the store, including clothing and furnishings with the George Smart Price brand.
Wal-Mart through subsidiary Corinth Services Ltd. 577. Men's, children's and ladies' clothing and footwear. Founded as "ASDA Queens" from the merger of Associated Dairies and the Asquith family owned Queens Supermarket. George (named after designer George Davies) clothing was launched in 1989 replacing the Asdale and Asda ranges.
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