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Canonical link element. A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012. [1] [2]
Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing ...
Sitemaps is a protocol in XML format meant for a webmaster to inform search engines about URLs on a website that are available for web crawling.It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site.
Site map. A sitemap is a list of pages of a web site within a domain . There are three primary kinds of sitemap: Sitemaps used during the planning of a website by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to ...
Internal and external links. An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal ...
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
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