Search results
Results From The WOW.Com Content Network
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
Advertising Standards Authority of South Africa (ASA) The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Sanlam is a South African financial services group headquartered in Bellville, Western Cape, South Africa. [ 2] Sanlam is one of the largest insurance company in Africa. It is listed on the Johannesburg Stock Exchange, the Namibian Stock Exchange and the A2X.[ 4] Established in 1918 as a life insurance company,[ 5] Sanlam Group has developed ...
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris . After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?]
South Africa, officially the Republic of South Africa ( RSA ), is the southernmost country in Africa. It is bounded to the south by 2,798 kilometres (1,739 mi) of coastline that stretches along the South Atlantic and Indian Ocean; [18] [19] [20] to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; and to the east and ...
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.