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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Principles of Economics[ 1] is a leading political economy or economics textbook of Alfred Marshall (1842–1924), first published in 1890. [ 2][ 3] It was the standard text for generations of economics students. Called his magnum opus, [ 4] it ran to eight editions by 1920. [ 5] A ninth ( variorum) edition was published in 1961, edited in 2 ...
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v. t. e. Z-Library (abbreviated as z-lib, formerly BookFinder) is a shadow library project for file-sharing access to scholarly journal articles, academic texts and general-interest books. It began as a mirror of Library Genesis, but has expanded dramatically. [ 7][ 8]
The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [ 8] The term, marketing, is a derivation of the Latin word, mercatus meaning market-place or merchant. [ 9]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Harrison's Principles of Internal Medicine is an American textbook of internal medicine. [1] First published in 1950, it is in its 21st edition (published in 2022 by McGraw-Hill Professional ISBN 978-1264268504) and comes in two volumes. Although it is aimed at all members of the medical profession, it is mainly used by internists and junior ...
Principles of Economics[ 1] is an introductory economics textbook by Harvard economics professor N. Gregory Mankiw. It was first published in 1997 and has ten editions as of 2024. [ 2] The book was discussed before its publication for the large advance Mankiw received for it from its publisher Harcourt [ 3] and has sold over a million copies ...
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