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Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [ 3 ] the concept is designed as the children's version of its parent company A&F.
Abercrombie Kids Prep-school by Abercrombie & Fitch [85] Themed as "classic cool" for kids 7 through 14, [2] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [85] Themed after "SoCal" for teenagers 14 through 18, [2] with significantly lower prices than its parent brand. Gilly Hicks
It launched a children's brand, abercrombie kids, and another teen subsidiary, Hollister Co., within a few years. Jeffries built Abercrombie in large part through sexualized marketing.
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former chairman and CEO. [1]
NBC Select editors recommend their favorite products from September 2024. Shop staff picks from Ettitude, Lush, Abercrombie and more.
Leo Sun, The Motley Fool. September 1, 2024 at 6:50 AM. Abercrombie & Fitch 's (NYSE: ANF) stock price plunged 17% on Aug. 28 after it followed up a strong quarterly report with a cautious outlook ...
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