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Fair use on Wikipedia only applies if it is not possible to replace such promotional image with a free image. {{Non-free promotional}}—for an image freely provided to promote an item, as in a promotional photo in a press packet {{Non-free poster}}—for poster images of reduced quality. Publicity photos. Fair use on Wikipedia only applies if ...
Template:Non-free promotional. Template. : Non-free promotional. This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional ...
It is believed that the use of some images of promotional material to illustrate: the person(s), product, event, or subject in question; where the image is unrepeatable, i.e. a free image could not be created to replace it; on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;
to the end of the template code, making sure it starts on the same line as the code's last character. File copyright tags in this category describe licences which are non-free. Please do not upload images under such licences if free alternatives are available. These images are only permitted if they conform with the policy at Wikipedia:Non-free ...
You can find a list of these copyright license templates at Wikipedia:File copyright tags/Non-free. A non-free rationale The rationale to use the non-free content is necessary to show that the non-free content criteria have been met. The rationale should clearly address and satisfy all ten points of WP:NFCC.
At each step, the larger general community of wikipedia will be made aware of the image's status, in an attempt to gain additional people to work on acquiring free images. A new promotional image template is created, detailing that the image is a promotional image, and there are exceptional grounds for keeping this image.
In the case of replaceable images, it is possible that a promotional image will look better than free versions. However, it is important to teach editors that a difference in quality between promotional and free images is acceptable. Handle free image requests to the media, keeping a record of conversations between the WikiProject and third ...
In any of the above cases, there should be a note saying what specific software is required to edit the image. Data formats and code that are compatible with free software should be preferred. There are 4 basic choices for image file formats: SVG for simple diagrams (especially those that need to be scaled). JPEG for photographic images.