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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  3. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  4. Product sample - Wikipedia

    en.wikipedia.org/wiki/Product_sample

    A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to ...

  5. Walmart Is Adding Free Samples To Over 1,000 Stores - AOL

    www.aol.com/walmart-adding-free-samples-over...

    Unlike free food samples, the self-checkout ads are a feature that some people aren't terribly hungry for. "Yet another reason to avoid the self-checkout registers," said one user on Twitter .

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

  7. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

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