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Women also found a new need to wear more make-up, as a skewed postwar sex ratio created a new emphasis on sexual beauty. [2] Additionally, as women began to enter the professional world, publications such as the French Beauty Industry encouraged women to wear makeup to look their best while competing with men for employment.
In the 1950s, more and more women wanted to look like Caucasian women with a three-dimensional face, and makeup shifted to pinpoint makeup that emphasized the lips and eyes in a Western style. With the spread of color TVs, major cosmetic companies began to focus on commercials in the 1960s, raising awareness of the importance of makeup.
Face powder. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.
No secret is spared, and Morris takes into account the minute differences each women have -- like eye color, eye shape, and skin tone -- that can effect how they choose their makeup palettes and ...
Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion, and symbolism. [1] Concepts of female beauty originate from its traditional culture which has lasted for ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally ...
A cosmetics policy is a policy concerning the wearing of cosmetics, which may be required or forbidden in different places and circumstances. A cosmetics policy that applies to only one sex, such as a policy requiring women to wear lipstick or a policy forbidding men to wear nail polish, is considered a form of sex discrimination by some ...
The length of the hair, in particular, was a display of a woman's health and was well taken care of. Both men and women used products to promote hair growth. Since the use of cosmetics on societal women was limited, hair was kept well groomed. Victorian women would braid their hair, use hair wigs, and apply heat to make tight curls.
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