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Learn about the origins and evolution of retail trade across cultures and time periods, from ancient markets to modern online shopping. Explore the role of money, merchants, brands, and cultural exchange in shaping retail history.
Online shopping is a form of electronic commerce that allows consumers to buy goods or services from a seller over the Internet. Learn about the origins, development and features of online shopping, as well as the different categories of online shoppers and retailers.
An outlet store is a place where manufacturers sell their products directly to the public at reduced prices. Learn about the origin, development and characteristics of outlet stores in different countries and regions.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. Learn about the etymology, history and types of retailers, from ancient times to the digital age, and their strategic decisions and mix.
Learn about the origins and features of general stores, rural or small-town shops that carry a wide range of merchandise. Compare different names and examples of general stores in various countries, such as Australia, Canada, Dominican Republic, India, and more.
Learn how retailers plan and execute their marketing strategies based on the 6 Ps of retailing: product, place, promotion, price, personnel and presentation. Find out how product assortment, customer service and supporting services, and retail format affect customer experience and loyalty.
A company store is a retail store selling a limited range of food, clothing and daily necessities to employees of a company in a remote area. Learn about the origins, functions and controversies of company stores in the US, Mexico and Hawaii.
Literature is any collection of written work, but also an art form that can include oral, print and digital texts. Learn about the origins, development and types of literature, from ancient to modern, and the role of language, culture and society.