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Money-back guarantee. A money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made. The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back ...
A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. [1] By delivering service guarantees, companies entitle ...
Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...
Quality of service is the ability to provide different priorities to different applications, users, or data flows, or to guarantee a certain level of performance to a data flow. Quality of service is particularly important for the transport of traffic with special requirements. In particular, developers have introduced Voice over IP technology ...
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
Customer service satisfaction has decreased at online-only direct banks this past year, but remain higher than at brick-and-mortar banks, according to the latest J.D. Power U.S. Direct Banking ...
Express warranties are created when the seller makes a guarantee to the buyer that the product/service being offered has certain qualities. For there to exist an express warranty 1) a statement regarding the product/service must be made to the buyer and 2) the statement must play a role in the buyers decision to purchase the product/service.
Satisfaction Guaranteed typically refers to a legally-binding express guarantee of satisfaction in the contract of a sale of goods. Satisfaction Guaranteed may also refer to: Satisfaction Guaranteed (manga) "Satisfaction Guaranteed" (short story), a short story by Isaac Asimov. "Satisfaction Guaranteed", a song by The Firm.