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iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by Lowry Mays and Red McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners in a leveraged buyout in 2008.
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Clear Channel offices in Golden Square, London. Clear Channel Outdoor Americas, Inc. (CCOA) is an out-of-home (OOH) advertising company based in San Antonio, Texas [3] with operations throughout the U.S. [4] and the Caribbean. [5] CCOA is one of two separate business units operating as part of Clear Channel Outdoor Holdings, Inc. (CCOH). [4]
The marketing campaign, designed by agency Droga5, isn't limited to Manhattan: Similar displays will show up in Los Angeles, London and New Orleans over the next few weeks until Decoded's Nov. 16 ...
PESO model. The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry. [1] [2]
LiveStyle, Inc. is a Los Angeles -based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment —the new incarnation of Sillerman's previous company of the same name, which was sold to Clear Channel Communications in 2000 and later spun-off as Live Nation in 2005.
In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The distinction between cultures with high and low contexts is intended to draw attention to variations in both spoken and non-spoken forms of ...
A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross-country or cross-continent radio service enforced through a series of treaties and statutory laws.