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Dewey Decimal. 641.5 22. LC Class. TX714 .C7515 2005. The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Founding as General Mills. General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas.
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
Term. Chairman of General Mills (1934-1948) Board member of. AT&T, Eastman Kodak. Awards. Belgian Order of the Crown, French Legion of Honor. James Ford Bell (August 16, 1879 – May 7, 1961), was an American business leader and philanthropist, was the founder of General Mills in 1928. He served as president of General Mills from 1928 to 1934 ...
Buc Wheats was a boxed breakfast cereal produced by General Mills in the United States from 1971 until the early 1980s. The cereal consisted of toasted wheat flakes (originally made with buckwheat) with a sweet maple -flavored glaze baked onto them. After several years in production, General Mills replaced the maple glaze with a honey flavored ...
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time.
Chip the Wolf. Count Alfred Chocula. Chef Wendell (defunct) Crazy Squares. Franken Berry. Fruit Brute. Fillmore Bear. Hoppity Hooper. Lucky the Leprechaun.