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Dewey Decimal. 641.5 22. LC Class. TX714 .C7515 2005. The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including bringing back the Pillsbury Doughboy—and improving ...
General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
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Awards. Belgian Order of the Crown, French Legion of Honor. James Ford Bell (August 16, 1879 – May 7, 1961), was an American business leader and philanthropist, was the founder of General Mills in 1928. He served as president of General Mills from 1928 to 1934 and as chairman from 1934 to 1948. He remained a board member until his death in 1961.
Outlook: General Mills sees FY25 organic sales growth of 0 to +1%. The company sees FY25 adjusted EPS of (1)% to +1% in constant currency from the base of $4.52 earned in FY24. The consensus ...
Buc Wheats was a boxed breakfast cereal produced by General Mills in the United States from 1971 until the early 1980s. The cereal consisted of toasted wheat flakes (originally made with buckwheat) with a sweet maple -flavored glaze baked onto them. After several years in production, General Mills replaced the maple glaze with a honey flavored ...