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  2. Social media in the fashion industry - Wikipedia

    en.wikipedia.org/wiki/Social_media_in_the...

    Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. [19] Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are.

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Google Docs - Wikipedia

    en.wikipedia.org/wiki/Google_Docs

    Google Docs is an online word processor and part of the free, web-based Google Docs Editors suite offered by Google, which also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep. Google Docs is accessible via an internet browser as a web-based application and is also available as a mobile app on ...

  5. Fashion merchandising - Wikipedia

    en.wikipedia.org/wiki/Fashion_merchandising

    Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers' decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. In essence, they are the backbone of the fashion ...

  6. Fashion design - Wikipedia

    en.wikipedia.org/wiki/Fashion_design

    Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for ...

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

  8. Fashion Institute of Design & Merchandising - Wikipedia

    en.wikipedia.org/wiki/Fashion_Institute_of_Design...

    Website. fidm .edu. The Fashion Institute of Design & Merchandising ( FIDM) is a private college in downtown Los Angeles . The college was founded in 1969 by Tonian Hohberg, the institute's president and CEO. [ 1][ 2] In 2023, Arizona State University (ASU) announced that the Fashion Institute of Design and Merchandising in downtown Los Angeles ...

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.