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  2. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from ₱100 to ₱1 million.

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan offers an opportunity for a productive discussion between employees and leaders of an organisation. The marketing plan also allows the marketing team to examine their past decisions and understand their results in order to better prepare for the future. It also lets the marketing team to observe and study the environment that ...

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s)

  6. Basta (RC Cola advertisement) - Wikipedia

    en.wikipedia.org/wiki/Basta_(RC_Cola_advertisement)

    Marius Talampas. Production. company. Arcade Film Factory. Country. Philippines. Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!, also simply known as Basta ("Whatever") and Family, is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020.

  7. Automotive industry in the Philippines - Wikipedia

    en.wikipedia.org/wiki/Automotive_industry_in_the...

    Production started in 1987, and again since 2019. The automotive industry in the Philippines is one of the largest in the Asia-Pacific region, with approximately 441.4 thousand vehicles sold in 2023. [ 1][ 2] Most of the vehicles sold and built in the Philippines are from foreign brands.

  8. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    To differentiate a product. The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations or creation of a corporate image. [2] The term 'promotion' tends to be used internally by the marketing function.

  9. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.