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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan offers an opportunity for a productive discussion between employees and leaders of an organisation. The marketing plan also allows the marketing team to examine their past decisions and understand their results in order to better prepare for the future. It also lets the marketing team to observe and study the environment that ...

  3. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from ₱100 to ₱1 million.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  5. List of companies of the Philippines - Wikipedia

    en.wikipedia.org/wiki/List_of_companies_of_the...

    Unilever Philippines: Consumer goods Food products, beverages and personal care Taguig: 1927 Foods, drinks and beauty products, part of Unilever (UK) Union Bank of the Philippines: Financials Banks Pasig: 1982 Universal bank United Coconut Planters Bank: Financials Banks Makati: 1963 Universal bank, defunct 2022 Universal Robina: Consumer goods ...

  6. Basta (RC Cola advertisement) - Wikipedia

    en.wikipedia.org/wiki/Basta_(RC_Cola_advertisement)

    Marius Talampas. Production. company. Arcade Film Factory. Country. Philippines. Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!, also simply known as Basta ("Whatever") and Family, is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020.

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    To differentiate a product. The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations or creation of a corporate image. [2] The term 'promotion' tends to be used internally by the marketing function.

  8. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes.

  9. National Food Authority (Philippines) - Wikipedia

    en.wikipedia.org/wiki/National_Food_Authority...

    The Philippines ' National Food Authority ( Filipino: Pambansang Pangasiwaan ng Pagkain, abbreviated as NFA ), is an agency of the Philippine government under the Department of Agriculture responsible for ensuring the food security of the Philippines and the stability of supply and price of rice, the Philippines' staple grain .