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  2. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]

  3. World Wide Web - Wikipedia

    en.wikipedia.org/wiki/World_Wide_Web

    Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time price quotations for different types of markets, as well as sites providing various other services.

  4. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...

  5. Macy's (M) Q2 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/macys-m-q2-2024-earnings...

    With each new store, our team is elevating its service model, spa integration and product mix curation to further establish Bluemercury as the authority in professional skin care.

  6. Free shipping - Wikipedia

    en.wikipedia.org/wiki/Free_shipping

    Internet vendors benefit from a simplified sales model as compared to traditional brick-and-mortar stores. By storing goods remotely at a warehouse location and shipping goods directly to a consumer, significant transportation needs are eliminated both on the part of the vendor (shipping goods to stores) and by the consumer (traveling to stores).

  7. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  8. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation .

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