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In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. The company's first product was Ultra Wave, a hair relaxer for men.
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
Multi-Use Softening Leave In Conditioner. Launched by OG natural hair vlogger Whitney White, you can find Melanin Hair Care's best-sellers lined on shelves at your local Sephora.This sulfate-free ...
African-American hair or Black hair refers to hair types, textures, and styles that are linked to African-American culture, often drawing inspiration from African hair culture. It plays a major role in the identity and politics of Black culture in the United States and across the diaspora. [ 1] African-American hair often has a kinky hairy ...
In 2018, the Black hair care industry raked in an estimated $2.51 billion as Black consumers have progressively made the switch from general products to those that cater specifically to them.
RCB: In 1971, a big year for celebrating natural Black hair and afros, my dad started his hair care company. It was a special time for Black people taking pride in their natural hair.
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