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Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market. "Marketers need to be able to translate sales targets into market ...
An economy where the stock market is on the rise is considered to be an up-and-coming economy. The stock market is often considered the primary indicator of a country's economic strength and development. [ 21] Rising share prices, for instance, tend to be associated with increased business investment and vice versa.
Market concentration is the portion of a given market's market share that is held by a small number of businesses. To ascertain whether an industry [ 2] is competitive or not, it is employed in antitrust law [ 3] and economic regulation. When market concentration is high, it indicates that a few firms dominate the market and oligopoly [ 4] or ...
This gives the combined market share of the N largest firms in the market. [9] For example, if the 5-firm concentration ratio in the United States smart phone industry is about .8, which indicates that the combined market share of the five largest smart phone sellers in the United states is about 80 percent.
Market share analysis. Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry.
The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7] For example, the laundry detergent, Tide, reportedly had a 65% in-store market share (in the US) by developing a “good for everybody” product and targeting a broad middle-class market. [8]
A concentration ratio (CR) is the sum of the percentage market shares of (a pre-specified number of) the largest firms in an industry. An n -firm concentration ratio is a common measure of market structure and shows the combined market share of the n largest firms in the market. For example, if n = 5, CR5 defines the combined market share of ...
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...