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Microsoft Points, introduced in November 2005 as Xbox Live Points, [1] were a digital currency issued by Microsoft for use on its Xbox and Zune product lines. Points could be used to purchase video games and downloadable content from Xbox Live Marketplace, digital content such as music and videos on Zune Marketplace, along with content from Windows Live Gallery.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
In September 2013, the My Coke Rewards Beta was launched. [6] The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account. [7] The levels were bronze, silver, and gold ...
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"Xbox Rewards" was a promotion designed to provide gamers incentives to play on the Xbox network by subsidizing achievement points earned with actual rewards. Gamers were required to register for specific challenges which, if successfully completed, would yield a challenge-specific reward.