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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
Oatmeal Crisp. Oatmeal Crisp is a breakfast cereal from General Mills. [1] [2] It consists of flattened oatmeal flakes glazed with a sugary coating.Discontinued, limited edition or limited market varieties of the original have included Oatmeal Crisp Almond, Oatmeal Crisp Apple Crisp, Oatmeal Crisp Crunchy Almond, Oatmeal Crisp with Hearty Raisins, Oatmeal Crisp Raisin, Oatmeal Raisin Crisp ...
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. [3][4] At its launch in May 1994 [5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and ...
Introduced. 1937 ; 87 years ago(1937) Tagline. "Kid-tested. Parent-approved". Website. www.kixcereal.com. Kix (stylized as KiX) is an American brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. [ 1 ] The product is an extruded, expanded puffed-grain cereal made with cornmeal.
Starting in 1993, General Mills changed the recipe from the cereals from a base of oat and corn meal, to corn meal only. This altered the flavor and texture significantly. In 2005, Count Chocula was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, where many famous advertising mascots are seen having dinner together. [18]
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General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]