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History. The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label ' George at Asda ' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer.
Retrieved from "https://en.wikipedia.org/w/index.php?title=George_at_Asda&oldid=1188205838"This page was last edited on 3 December 2023, at 23:33 (UTC) (UTC)
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Asda Stores Limited (/ ˈ æ z d ə /), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds , England. [9] The company was incorporated as Associated Dairies and Farm Stores in 1949.