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Rhetoric. The main objective of public speaking is to inform or change the audience's thoughts and actions. [7] The function of public speaking is determined by the speaker's intent, but it is possible for the same speaker, with the same intent, to deliver substantially different speeches to different audiences.
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about you.
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Public relations officer. The public relations officer ( PRO) or chief communications officer ( CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO).
Professional communication is a sub-genre found within the study of communications. This subset encompasses written, oral, visual, and digital communication within a workplace context. It is based upon the theory of professional communications, which is built on the foundation that for an organization to succeed, the communication network ...
Science communication encompasses a wide range of activities that connect science and society. [1] Common goals of science communication include informing non-experts about scientific findings, raising the public awareness of and interest in science, influencing people's attitudes and behaviors, informing public policy, and engaging with ...
Duties and function. In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of ...
Effective Public Relations. Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication". [1]