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The term for the aesthetic was coined in 2018 on Tumblr. [28] The aesthetic gained heavy popularity during the COVID-19 pandemic in 2020, where economic forces and other challenges facing these young people may have been a significant driver of this trend, along with these generations' emphasis on sustainability, and the recent trend to work ...
Collegiate Gothic architecture is a popular theme within the aesthetic.. The fashion of the 1930s and 1940s features prominently in the dark academia aesthetic, particularly clothing associated with attendance at Oxbridge, Ivy League schools, and prep schools of the period.
Cottage gardens typify the cottagecore aesthetic.. Cottagecore (sometimes referred to as countrycore or farmcore) [1] [2] is an internet aesthetic idealising rural life. Originally based on a rural European life, [3] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [4]
Vaporwave was subsumed under a larger "Tumblr aesthetic" that had become fashionable in underground digital music and art scenes of the 2010s. [55] In 2010, Lopatin included several of the tracks from Memory Vague, as well as a few new ones, on his album Chuck Person's Eccojams Vol. 1, released in August under the alias "Chuck Person". [56]
Light academia is an internet aesthetic and subculture, [1] that emphasizes visually light aesthetics and positive themes, including optimism, joy, and friendship. [2] [3] Accordingly, light academia is often considered to be the visually and emotionally lighter counterpart to dark academia.
Tumblr reportedly spent $25 million to fund operations in 2012. [92] In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures. [103] Tumblr also allows premium theme templates to be sold for use by blogs ...
Seapunk is a subculture that originated on Tumblr in 2011. It is associated with an aquatic-themed style of fashion, 3D net art , iconography , and allusions to popular culture of the 1990s. The advent of seapunk also spawned its own electronic music microgenre , featuring elements of Southern hip hop and pop music and R&B music of the 1990s.
Queen Marie Antoinette, an inspiration of this aesthetic. Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a modern twist.