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Strategic Communications Defined •Planned and intentional use of communications by an organization to fulfill its mission and goals •Use of information, imagery, symbols to persuade and influence audiences to do something, feel something, create something, generate good will, etc.
Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations.
At its core, strategic communication involves the deliberate dissemination of information and the management of communication processes to achieve specific objectives. This guide delves into what strategic communication entails, its components, and why it's crucial for every organization.
Defines strategic communication as “the purposeful use of communication by an organization to fulfill its mission.” Identifies key concepts, including audience analysis, goal setting, and message strategy.
Strategic communication refers to a specialized approach that involves utilizing effective communication techniques and skills to receive, distribute information, and achieve public relations or marketing goals.
This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission.
Hallahan et al. (2007) defines strategic communication as “the purposeful use of communication by an organization to fulfill its mission” (p. 3). It is multidisciplinary in that it draws from a variety of methods and subject areas.