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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...
A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put ...
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Pertaining file extensions include: .docx – Word document. .docm – Word macro-enabled document; same as docx, but may contain macros and scripts. .dotx – Word template. .dotm – Word macro-enabled template; same as dotx, but may contain macros and scripts. Other formats. .pdf – PDF documents. .wll – Word add-in. .wwl – Word add-in.
Philadelphia Flyers: Brian L. Roberts: Dan Hilferty: Comcast Spectacor; Philadelphia Flyers, LP: 150: $291 million: 1996 [29] Pittsburgh Penguins: Ronald Burkle and Mario Lemieux: David Morehouse 2: Fenway Sports Group; Lemieux Group LP: 107: $196 million: 1999 [30] San Jose Sharks: Hasso Plattner
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