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  2. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. False document - Wikipedia

    en.wikipedia.org/wiki/False_document

    A forged document, the Zinoviev Letter, helped bring the downfall of the first Labour Government in Britain. Conspiracies within secret intelligence services have occurred more recently, leading Harold Wilson to put in place rules in the 1960s to prevent phone tapping of members of Parliament, for example.

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  6. Wikipedia - Wikipedia

    en.wikipedia.org/wiki/Wikipedia

    The handling of media files (e.g. image files) varies across language editions. Some language editions, such as the English Wikipedia, include non-free image files under fair use doctrine, [ W 100 ] while the others have opted not to, in part because of the lack of fair use doctrines in their home countries (e.g. in Japanese copyright law ).

  7. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    A letter of intent ( LOI or LoI, or Letter of Intent) is a document outlining the understanding between two or more parties which they intend to formalize in a legally binding agreement. The concept is similar to a heads of agreement, term sheet or memorandum of understanding. Merger and acquisition agreements, [1] joint venture agreements ...

  8. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Mobile advertising. v. t. e. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  9. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

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