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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker.
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In the late 1970s, General Mills created a separate identity for its toy and hobby arm, CPG Products Corporation. During this time, MPC kits were marketed as part of CPG's Fundimensions Division. General Mills's ownership lasted until 1985 when it sold off its hobby companies. General Mills then floated its remaining toy division as "Kenner ...
Wheaties is a breakfast cereal made by General Mills since 1924. It was the first cereal to have a pre-recorded commercial jingle on radio in 1926, sung to the tune of "She's a Jazz Baby".
Coupons issued by the manufacturer of a product [1] may be used at any coupon-accepting store that carries that product. Part of their function is to advertise their offerings and attract new customers. Some grocery stores regularly double or even triple the value of coupons to bring customers into their stores. [2]
James Ford Bell (August 16, 1879 – May 7, 1961), was an American business leader and philanthropist, was the founder of General Mills in 1928. He served as president of General Mills from 1928 to 1934 and as chairman from 1934 to 1948. He remained a board member until his death in 1961.
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