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Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company. History. Diet Rite was introduced in 1955 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962.
Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by RC Cola. The brand has undergone several formula changes, adapting to consumer preferences and removing artificial sweeteners. Today, Diet Rite is owned and distributed by Keurig Dr Pepper.
Diet Rite was one of the sodas that were the first in the United Stated to use neither aspartame nor saccharin as a sweetener. The company added a cherry cola flavor to their lineup in 2005 that has been a bigger success than some of their other recent products.
After over six decades of numerous ingredient formulations, flavor introductions, and marketing evolutions, Diet Rite soda is now produced by beverage giant Keurig Dr Pepper, rather than the smaller RC Cola company which originally launched the brand in 1955 as one of the country’s first diet soft drinks.
The Answer: The Royal Crown Company. **Diet Rite is proudly produced by The Royal Crown Company**, a renowned beverage manufacturer. Established in 1905, The Royal Crown Company has been committed to producing innovative and refreshing beverages, and Diet Rite is one of their successful ventures.
It wasn’t until Royal Crown Cola (RCC) introduced Diet Rite in 1958 that a low-calorie, sugar-free alternative became available to consumers. RCC, a smaller company compared to industry giants like Coca-Cola and Pepsi, saw an opportunity to tap into the growing health-conscious market.
That honorific belongs to Diet Rite Cola, which was launched in 1958 by Royal Crown Company. They developed Diet Rite as an option for diabetics and other consumers who needed to limit...