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In 1958, General Mills decided to combat the decline in sales by returning Wheaties to its sporting roots. A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television ...
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign. [citation needed]
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
Early this morning, General Mills announced that earnings rose an impressive 35%, with a profit of $548.9 million. That's $0.82 per share, up from $0.61 per share in the same quarter last year.
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. [1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
For 16 years, a wall at a General Mills cereal factory in Georgia bore a mural that looked like Confederate monument Stone Mountain. On the 12-foot-tall painting were three General Mills cereal ...