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Hidden Treasures was a short-lived breakfast cereal by General Mills. [1] Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic ...
Baron Von Redberry and Sir Grapefellow were nemesis and mascots of General Mills cereal brand. In the vein of the cereal rivalries Quisp & Quake and Count Chocula & Franken Berry bickering over which one was better, Redberry would proclaim, "Baron Von Redberry is der berry goodest!" and Grapefellow would counter, "Sir Grapefellow is the grapest!"
Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills ). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected ...
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Early this morning, General Mills announced that earnings rose an impressive 35%, with a profit of $548.9 million. That's $0.82 per share, up from $0.61 per share in the same quarter last year.
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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
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