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Hidden Treasures was a short-lived breakfast cereal by General Mills. [1] Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic ...
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes. [1]
Baron Von Redberry and Sir Grapefellow were nemesis and mascots of General Mills cereal brand. In the vein of the cereal rivalries Quisp & Quake and Count Chocula & Franken Berry bickering over which one was better, Redberry would proclaim, "Baron Von Redberry is der berry goodest!" and Grapefellow would counter, "Sir Grapefellow is the grapest!"
After the company got into hot water following a recall of 1.8 million boxes of Cheerios over possible gluten contamination—even though the company has claimed to produce a gluten-free product ...
In April 2011, General Mills announced that it will switch all 1 million eggs it uses each year to cage-free. [ 26 ] General Mills was ranked #181 on the 2012 Fortune 500 list of America's largest corporations, [ 27 ] 161 in 2015 and was the third-largest food consumer products company in the United States. [ 28 ]
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Photos were shared earlier this year of Chiefs tight end Travis Kelce and his brother, Jason, on the set of a commercial. It appeared to be a spot for Lucky Charms, judging by the social media posts.
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [ 1]