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In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share.
Clairol. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
To help change that attitude, Clairol eschewed celebrities in favor of the average woman for its Miss Clairol and Nice ’n Easy hair color campaigns. [4] The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter Shirley Polykoff ...
Garnier Olia Bold Hair Color. This eye-catching color will help you transform your tresses into the likes of Jessica Chastain's. And because the dye is formulated with a 60 percent blend of oils ...
Best For Dark Hair: L’Oréal Paris Colorista Hair Makeup 7. L’Oréal Paris Colorista Hair Makeup. Best For Dark Hair. For dark brown or black hair, we like this highly saturated, squeeze-on color.
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
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