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Website. ray-ban.com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1][2]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
It comes with a one-year warranty, boasts up to 10 hours of battery life on a single charge and has a 10.9-inch screen and 64GB storage. Just back in August, the price rose to $327, so now's a ...
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September 19, 2024 at 12:35 PM. Already-on-sale styles at Kate Spade are an extra 30% off — but not for long. If you've been thinking about upgrading your fall bag situation, well, there's no ...
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