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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other ...

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

4. Facebook - Wikipedia

   en.wikipedia.org/wiki/Facebook

   For example, a Facebook user can link their email account to their Facebook to find friends on the site, allowing the company to collect the email addresses of users and non-users alike. [409] Over time, countless data points about an individual are collected; any single data point perhaps cannot identify an individual, but together allows the ...

5. Meta Platforms - Wikipedia

   en.wikipedia.org/wiki/Meta_Platforms

   Meta Platforms, Inc., [ 10] doing business as Meta, [ 11] and formerly named Facebook, Inc., and TheFacebook, Inc., [ 12][ 13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [ 14]

6. Mark Zuckerberg - Wikipedia

   en.wikipedia.org/wiki/Mark_Zuckerberg

   Mark Elliot Zuckerberg ( / ˈzʌkərbɜːrɡ /; born May 14, 1984) is an American businessman. He co-founded the social media service Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of which he is chairman, chief executive officer and controlling shareholder. Zuckerberg has been the subject of multiple lawsuits ...

7. Sheryl Sandberg - Wikipedia

   en.wikipedia.org/wiki/Sheryl_Sandberg

   e. Sheryl Kara Sandberg (born August 28, 1969) [ 2] is an American technology executive, philanthropist, and writer. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. [ 3] She is also the founder of LeanIn.Org. [ 4] In 2008, she was made COO at Facebook, becoming the ...

8. Meta-advertising - Wikipedia

   en.wikipedia.org/wiki/Meta-advertising

   The most common definition of meta-advertising is an ad about an ad. This form of advertising was popular with Super Bowl advertising during the 2000s. Super Bowl ads and spots cost far more than regular ads. [ 4] In American culture, the Super Bowl ads became highly anticipated.

9. Facebook Platform - Wikipedia

   en.wikipedia.org/wiki/Facebook_Platform

   The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. [1] The current Facebook Platform was launched in 2010. [2] The platform offers a set of programming interfaces and tools ...