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  2. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments, and refers to the ...

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  4. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience. Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1] [2] [3]

  5. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Furthermore, in the emerging world of Customer Success, retention is a major objective. [2] Customer retention has a direct impact on profitability. Research by John Fleming and Jim Asplund indicates that engaged customers generate 1.7 times more revenue than normal customers while having engaged employees and engaged customers return a revenue ...

  6. Total quality management - Wikipedia

    en.wikipedia.org/wiki/Total_quality_management

    DCS. SCADA. v. t. e. Total quality management ( TQM) is an organization-wide effort to "install and make permanent climate where employees continuously improve their ability to provide on demand products and services that customers will find of particular value." [ 1] Total emphasizes that departments in addition to production (for example ...

  7. 5 Things to Know About Olympian Gabby Thomas’ Supportive ...

    www.aol.com/entertainment/5-things-know-olympian...

    He currently works as a senior customer success manager at the software company DataGrail. He also launched his own non-alcoholic kava seltzer brand, Kaviva, in 2023.

  8. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service. [3] The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior ...

  9. Customer knowledge - Wikipedia

    en.wikipedia.org/wiki/Customer_knowledge

    Customer knowledge ( CK) is the combination of experience, value and insight information which is needed, created and absorbed during the transaction and exchange between the customers and enterprise. [1] Campbell (2003) defines customer knowledge as: "organized and structured information about the customer as a result of systematic processing ...

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