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Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
The relationship between women and video games has received extensive academic and media attention. Since the 1990s, [1] female gamers have commonly been regarded as a minority. However, industry surveys have shown that over time, the gender ratio has become closer to equal. Beginning mainly in the 2010s, women have been found to make up around ...
Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [4] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997.
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