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  2. Face powder - Wikipedia

    en.wikipedia.org/wiki/Face_powder

    Face powder. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.

  3. Feminine beauty ideal - Wikipedia

    en.wikipedia.org/wiki/Feminine_beauty_ideal

    Feminine beauty ideal. The feminine beauty ideal is a specific set of beauty standards regarding traits that are ingrained in women throughout their lives and from a young age to increase their perceived physical attractiveness. It is experienced by many women in the world, though the traits change over time and vary in country and culture.

  4. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally ...

  5. Japanese female beauty practices and ideals - Wikipedia

    en.wikipedia.org/wiki/Japanese_female_beauty...

    Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion, and symbolism. [1] Concepts of female beauty originate from its traditional culture which has lasted for ...

  6. Male cosmetics - Wikipedia

    en.wikipedia.org/wiki/Male_cosmetics

    Several cosmetics and skincare brands have developed products specifically for men's skin, such as Nivea, Chanel, Tom Ford, and Adidas. Nivea is the most popular brand for men with 34.4%, followed by L’Oréal with 21.9%. [5] The packaging of male cosmetics is generally simple. The colors are mainly blue, green, grey, white or black.

  7. Light skin in Japanese culture - Wikipedia

    en.wikipedia.org/wiki/Light_skin_in_Japanese_culture

    Traditionally, uguisu no fun was used to lighten skin tone, although today it is considered a luxury item. The most popular products often contain sake and rice bran, which contain kojic acid. For skin whitening cosmetics for use by the public, the Ministry of Health, Labour and Welfare has recognized a combination of active ingredients.

  8. Facial toning - Wikipedia

    en.wikipedia.org/wiki/Facial_toning

    Facial toning. Facial toning, or facial exercise, is a type of cosmetic procedure or physical therapy tool which alters facial contours by means of increasing muscle tone and facial volume by promoting muscular hypertrophy, and preventing muscle loss due to aging or facial paralysis. Facial toning and exercise is therefore in part a technique ...

  9. Chinese ideals of female beauty - Wikipedia

    en.wikipedia.org/wiki/Chinese_ideals_of_female...

    Black hair that is long, thick and shiny is seen as particularly beautiful on women in China. [3] [4] Similarly, pale, ivory skin, and a slim body figure have historical implications as being a physical representation of wealth and affluence. More recently, however, tan skin has emerged as the preferred beauty ideal among some younger Chinese ...