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Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages.. Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various ...
The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
Content portals – A unique way to navigate the encyclopedia. Wikipedia's sister projects Wikipedia is written by volunteer editors and hosted by the Wikimedia Foundation , a non-profit organization that also hosts a range of other volunteer projects :
A web strategy is created by a highly skilled business professional, the web strategist, who is knowledgeable in online trends, business, design, user experience and technology concepts and principles. Impact of social media. Once a web strategy is in place, one way of launching the website immediately onto the Internet is through social media ...