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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Nike acquired Converse in 2003 for an estimated $305 million and continues to market Chuck Taylor All Stars. [16] Converse's manufacturing operations for Chuck Taylor All Stars, as well as the company's other shoes, was moved from the United States to other countries such as China, India, Vietnam and Indonesia. [5]
Elisha Slade Converse, the third son of Elisha and Betsey (Wheaton) Converse, was born in Needham, Massachusetts, on July 28, 1820. [8] [9] When he was four years old, his parents moved to Woodstock, Connecticut . Spending his childhood there, he acquired professional and basic educational skills and, at thirteen years of age, began to work on ...
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By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
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