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Write the Future. Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. [1] [2] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne ...
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
In 2010, Iñárritu directed "Write the Future", a football-themed commercial for Nike ahead of the 2010 FIFA World Cup, which went on to win the Grand Prix at the Cannes Lions Advertising Festival. [42] In 2012, he directed Procter & Gamble's "Best Job" commercial spot for the 2012 Olympic Ceremonies.
Long before Nike’s Thursday release of the U.S. men’s national team’s 2022 World Cup kits, and even before the jerseys leaked last month, some USMNT players got to glimpse and even model the ...
Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Nike issued an update on their decision after fresh calls to produce Earps’ England shirt came flooding in following the 30-year-old’s incredible performance in the World Cup showpiece.
Don't panic if earnings for Nike come up a little short this quarter. It's invested a lot into getting ready for the 2014 World Cup -- the world's most-watched sporting competition. Yes, the ...
For the 2010 FIFA World Cup, Nike conducted the “Write the Future” ad campaign, avoiding uses of FIFA or World Cup in its branding, but gaining awareness thanks to a YouTube video that featured star footballers, star athletes from other sports, and celebrities. [31]