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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Despite being widely seen as a model of communication, not everyone agrees that this is an accurate characterization. [2] A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components.

  3. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    Influence of mass media. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture 's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media ...

  4. Shannon–Weaver model - Wikipedia

    en.wikipedia.org/wiki/Shannon–Weaver_model

    The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.

  5. Clear Channel memorandum - Wikipedia

    en.wikipedia.org/wiki/Clear_Channel_memorandum

    The Clear Channel memorandum contains songs that, in their titles or lyrics, vaguely refer to open subjects intertwined with the September 11 attacks, such as airplanes, collisions, death, conflict, violence, explosions, the month of September, Tuesday (the day of the week the attacks occurred) and New York City, as well as general concepts that could be connected to aspects of the attacks ...

  6. Social media as a news source - Wikipedia

    en.wikipedia.org/wiki/Social_media_as_a_news_source

    For example, American citizens contest media coverage of various social and political events as they see fit, inserting their voices into the narratives about America's past and present and shaping their own collective memories. [44] [45] An example of this is the public explosion of the Trayvon Martin shooting in Sanford, Florida. News media ...

  7. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...

  8. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...

  9. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.