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Fair use on Wikipedia only applies if it is not possible to replace such promotional image with a free image. {{Non-free promotional}}—for an image freely provided to promote an item, as in a promotional photo in a press packet {{Non-free poster}}—for poster images of reduced quality. Publicity photos. Fair use on Wikipedia only applies if ...
TIFF/EP, .tif, .tiff – Tag Image File Format / Electronic Photography, ISO 12234-2; tends to be used as a basis for other formats rather than in its own right. VTF – Valve Texture Format; WEBP – WebP, an image format designed for the web that can provide both lossless and lossy compression. XBM – X Window System Bitmap
For a file to be considered "free" under Wikipedia's Image use policy, the license must permit both commercial reuse and derivative works. Wikipedia (and all Wikimedia projects) strongly prefer "free" files. Where no free file exists, it is sometimes permissible to use a non-free (copyright-protected) file under the "fair use" provision. Fair ...
Template:Non-free promotional. Template. : Non-free promotional. This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional ...
to the end of the template code, making sure it starts on the same line as the code's last character. File copyright tags in this category describe licences which are non-free. Please do not upload images under such licences if free alternatives are available. These images are only permitted if they conform with the policy at Wikipedia:Non-free ...
At each step, the larger general community of wikipedia will be made aware of the image's status, in an attempt to gain additional people to work on acquiring free images. A new promotional image template is created, detailing that the image is a promotional image, and there are exceptional grounds for keeping this image.
Generally, promotional images should not be used as they are not 'free' for reusers in the way our GFDL/Creative Commons text and majority of images are, and the taking and release of an equivalent image is to be highly recommended in every case.
It is believed that the use of some images of promotional material to illustrate: the person(s), product, event, or subject in question; where the image is unrepeatable, i.e. a free image could not be created to replace it; on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;