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Explore the adidas News Site for press resources and toolkits across all the adidas brands, sports and innovations including Yeezy, Originals, Futurecraft and 4D.
adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate.
Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original.