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General Mills did not immediate reply to Fortune’s request for comment. The California suit alleges a one-cup serving of the cereal contains just under the state’s maximum limit of lead—0.5 ...
After the company got into hot water following a recall of 1.8 million boxes of Cheerios over possible gluten contamination—even though the company has claimed to produce a gluten-free product ...
Chex. Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. [ 1] The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills ...
Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills ). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected ...
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [ 1]
Cereal sales have gone stale, with the category seeing unit volume decline for the past three years. Kellogg , for one, reports its cereal sales are down 3%-4% and consumption is down 5%. General ...
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It’s called Kelce Mix and it’s a mashup of three General Mills favorites: Reese’s Puffs, Lucky Charms and Cinnamon Toast Crunch. According to Nutritionix, the cereal will be 150 calories per ...