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Persol aviators are practically synonymous with Steve McQueen, who made the specs one of the most coveted luxury products in the world after wearing them in 1968’s “The Thomas Crown Affair.”
Persol is an Italian luxury eyewear brand specializing in the manufacturing of sunglasses and optical frames. It is one of the oldest eyewear companies in the world and is owned by the Luxottica group. The name is derived from the Italian per il sole, meaning "for the sun". Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots ...
In 2019, LensCrafters founder E. Dean Butler spoke to the Los Angeles Times, admitting that Luxottica's dominance of the eyewear industry had resulted in price markups of nearly 1,000%. In the interview, Butler noted "You can get amazingly good frames, with a Warby Parker level of quality, for $4 to $8. For $15, you can get designer-quality ...
The blue-tinted sunglasses (Persol 714) worn by McQueen in the 1968 film The Thomas Crown Affair sold at a Bonhams & Butterfield auction in Los Angeles for $70,200 in 2006. [ 156 ] Filmography
Previous acquisitions from Luxottica include Vogue Eyewear in 1990, [36] Persol in 1995, [37] Ray-Ban and Arnette in 1999, [38] [39] Oakley and Oliver Peoples in 2007, [40] [41] Alain Mikli in 2012, [42] and Bolon eyewear owner Xiamen Yarui Optical in 2013. [43]
This page provides a list of the oldest brands and companies operating only in the eyewear manufacturing business to date and in any country. "Eyewear", although a relatively modern terminology, refers to the category of all items and accessories worn over the eyes for fashion adornment, protection against the environment and medical issues, including glasses (also called eyeglasses or ...